Walmart Account Setup : A Complete Guide to Getting Started on Walmart Marketplace

Expanding your eCommerce business? Selling on Walmart Marketplace is one of the most powerful ways to scale your reach and tap into a loyal customer base. Whether you already run your own website or online store or you?re just starting out, Walmart gives you access to millions of potential customers every month.

In this complete guide, we?ll walk you through how to set up your Walmart seller account, connect it with your existing eCommerce operations, and optimize it for long-term success.

Why Sell on Walmart Marketplace?

Selling on Walmart is a strategic move for any online seller. Here?s why:

Massive Audience: Walmart.com attracts over 120 million unique visitors monthly.

High Trust: Shoppers already trust Walmart ? which helps build credibility for your products.

No Monthly Fees: Unlike Amazon, Walmart charges only a referral fee per sale.

Integration with Your Online Store: Easily sync your Walmart listings with platforms like Shopify, WooCommerce, BigCommerce, and custom-built websites.

If you already operate an online store, Walmart Marketplace allows you to diversify your traffic and revenue streams, reduce dependency on one channel, and increase your brand?s visibility.

Step 1: Check If You?re Eligible

Walmart Marketplace has specific requirements. You must:

Have a U.S. Business Tax ID (EIN)

Own a website or sell on other platforms (like Amazon, eBay, Shopify)

Maintain excellent customer service and operational standards

Sell products that comply with Walmart's guidelines

Be capable of fulfilling orders quickly (either by yourself or through Walmart Fulfillment Services)

Step 2: Apply to Become a Walmart Seller

Visit the Walmart Marketplace application page and fill out your business information, including:

Company name and address

Product categories and catalog size

Details about your online store or other marketplaces you sell on

Tax and bank account information

Walmart reviews applications carefully. If you already sell on your own website, be sure to include your store?s link ? it builds credibility and speeds up approval.

Step 3: Set Up Your Seller Center Account

Once approved, you?ll get access to Walmart Seller Center, your dashboard for managing orders, listings, and performance. Here?s how to complete the setup:

Business Profile: Add your store?s logo, customer support details, and return policy.

Payment Setup: Link your Payoneer or Hyperwallet account to receive payouts.

Tax Setup: Fill in W9 or W8 forms as needed.

Shipping Configuration: Define delivery speeds, carriers, and pricing for U.S. regions.

Step 4: Sync Your Products

Already have an online store? This is where integration helps.

You can connect your Walmart store using:

API Integration (for custom eCommerce websites)

Third-party connectors like:

Shopify Walmart Integration

CedCommerce

ChannelAdvisor

Deliverr

Manual Bulk Upload (Excel sheets via Seller Center)

This allows you to sync inventory, product data, and pricing across your website and Walmart, saving time and ensuring consistency.

Step 5: Launch Your Listings

Once your product catalog is uploaded and approved, it?s time to go live:

Ensure all listings follow Walmart?s quality guidelines.

Use clear images, accurate descriptions, and competitive pricing.

Double-check inventory levels and fulfillment settings.

Step 6: Grow and Optimize

After launch, the work continues ? but so does the opportunity.

Use Walmart Ads: Boost visibility with Sponsored Products.

Join Walmart Fulfillment Services (WFS): Offer fast, reliable shipping without managing logistics.

Monitor Metrics: Keep your Order Defect Rate, On-Time Shipment Rate, and other performance KPIs healthy.

Drive Traffic from Your Website: Add a ?Shop on Walmart? button or promote your Walmart store on your own site and social channels.

If you already have traffic to your website, redirecting part of that traffic to Walmart can increase conversions and build trust with customers who prefer shopping through Walmart.

Final Thoughts

Launching on Walmart Marketplace is more than just listing products ? it?s about scaling your eCommerce brand across multiple platforms. If you already have an online store, Walmart allows you to tap into new audiences while keeping your website as the hub of your brand.

By following the steps above, you?ll be able to set up a compliant, optimized, and conversion-friendly Walmart seller account that works alongside your existing business. The earlier you start, the sooner you can start seeing results.