Amazon New Seller Account Setup: The Complete Guide for First-Time Sellers

Want to start selling on Amazon Marketplace and reach millions of potential buyers? Whether you?re launching your eCommerce journey or expanding your existing online store, setting up an Amazon seller account is one of the most powerful steps you can take to grow your business.

But here's something many new sellers overlook:

? To sell on Amazon U.S. as a business, you?ll need a registered U.S. LLC (Limited Liability Company) ? especially if you're not a U.S. citizen or resident.

In this guide, we?ll walk you through how to set up your Amazon seller account, including business registration requirements, connecting it to your website, and optimizing your store for success.

Why Sell on Amazon?

Amazon offers unmatched advantages:

? Massive Reach ? Over 300 million active users

? Trust & Credibility ? High conversion rates due to strong buyer trust

? Fast Fulfillment ? Use FBA (Fulfillment by Amazon) for Prime eligibility

? Global Expansion ? Sell in multiple countries

? Multi-channel Integration ? Sync Amazon with Shopify, WooCommerce, and other online stores

Step 1: Register a U.S. LLC (Essential for Non-US Sellers)

If you're outside the U.S. and want to open a seller account on Amazon.com (U.S.), you must first register a U.S.-based business. This usually means setting up a Limited Liability Company (LLC) in a state like Wyoming, Delaware, or Florida.

Why do you need an LLC?

? Amazon requires a U.S. entity for verification

? It allows you to get a U.S. EIN (Employer Identification Number) for tax purposes

? You?ll need it to open a U.S. bank account or sign up with a global payment service (like Payoneer)

? It adds professionalism and improves your approval chances

? Pro tip: Services like Stripe Atlas, IncFile, or Firstbase.io help you set up a U.S. LLC remotely.

Step 2: Gather the Required Documents

Before you register, make sure you have:

? U.S. LLC formation documents

? U.S. EIN (Tax ID)

? Business email address

? Valid passport or government-issued ID

? Credit/debit card for billing

? U.S. bank account or Payoneer account

? Proof of address (utility bill or bank statement)

Step 3: Sign Up for an Amazon Seller Account

Go to Amazon Seller Central and click ?Sign Up.?

Choose the Professional Plan ($39.99/month) if you?re serious about scaling.

Provide:

Legal business name (LLC)

U.S. address and contact info

U.S. EIN and tax classification

Credit card for identity verification

Bank account for deposits

Identity verification documents

? You may also be asked to complete a live video verification call with Amazon.

Step 4: Set Up Seller Central

Once approved, configure your dashboard:

? Fulfillment Preferences ? Choose between FBM or FBA

? Payment Setup ? Add Payoneer or U.S. bank details

? Tax Info ? Submit W-9 (U.S. business) or W-8BEN if applicable

? Business Profile ? Upload logo, store name, customer support policies

Step 5: List Your Products

Add your products via:

?Add a Product? (if already on Amazon)

?Create a New Listing? (for custom/private label items)

Be sure to include:

Keyword-rich titles

High-quality images

Bullet points with clear benefits

Pricing and stock levels

Product categories and variations

Step 6: Sync with Your Website

If you already sell on your own online store, you can:

Use the Amazon Sales Channel on Shopify

Connect via API or apps (e.g., CedCommerce, ChannelAdvisor)

Use inventory sync tools to avoid overselling

Offer links between your Amazon store and website for brand awareness

Step 7: Promote & Grow

Boost visibility and sales using:

? Amazon Ads (PPC)

? Coupons & Deals

? Enroll in Fulfillment by Amazon (FBA)

? Request Reviews using Amazon?s request tool

? Track Seller Metrics to avoid account health issues

Final Thoughts

Setting up your Amazon seller account isn?t just a sign-up form ? it?s the foundation for a serious, scalable business. For international sellers, forming a U.S. LLC is a must, and integrating Amazon with your existing store adds even more selling power.

With the right setup, listings, and optimization, your Amazon store can generate consistent revenue and become a trusted brand in the marketplace.